thank you for using THE Australian Institute of Professional Photography'S SEARCH FOR A PRO FACILITY


As an AIPP Accredited Professional Photographer, I take great pride in creating engaging imagery for my advertising photography clients. Can I help you too?

          FRED McKIE APP

          FRED McKIE APP

G'day, I'm Fred McKie and I'm an independent professional photographer. Brisbane-based, but willing to travel, I work with both direct clients and agencies.

You've found my website via the AIPP Search For A Pro facility, so you no doubt understand the importance of finding a truly professional photographer. With this in mind, I look forward to impressing you!


Why me?

With more than 20 years' experience as a content creator behind me, I believe in creating memorable imagery that tells a story and generates emotion.

Creative photography plays a pivotal role in advertising, marketing and branding initiatives, from billboard campaigns to engaging customers on social media, and I feel privileged to be continually entrusted by clients to deliver images for their campaigns.

Not only am I AIPP-accredited and an international award-winner, I always strive to exceed expectations - not only with the images I deliver to clients but also with my approach throughout the project and my communication from start to finish.

A member of both the Brisbane Advertising Association (BAA) and Brisbane Advertising and Design Club (BADC), I specialise in creative photography on location - with a reputation for vibrant, high-clarity imagery - but also undertake studio work.

Adhering to business best practices and respecting the industry code of ethics, I can either work autonomously to fulfill your brief - taking full creative control or ticking off a specific shot list if required - or collaborate with an art director or other creatives. Industry connections mean I can also pull together a team of producers, stylists and make-up artists ... or even organise talent.

My services include either fully in-house post-production or utilising highly talented professional retouchers to ensure delivery of beautifully polished image files.

My clients also benefit from an effortless online proofing tool that dramatically simplifies the process of making image selections, including enabling you to review sets of images grouped by relevant keywords. (Curious to see this in action? Be sure to let me know ... I'd be happy to set up a demonstration!)

The big picture

I am commissioned to work on a broad mix of assignments although my photography tends to be predominantly focused on people, places and spaces: lifestyle images, tourism and hotel/resort marketing shoots plus architecture and interior design.

Need images for an upcoming advertising campaign?

Call 0435 018 890 today to discuss your photography requirements or submit an online quote request.



0435 018 890 (within Australia)

+61 435 018 890 (international)


STUDIO Location

Level 5 World Knowledge Centre,
37 Sinnathamby Blvd,
Springfield Central, Qld, 4300


PO Box 4105,
Springfield Central, Qld, 4300

Sample clients

What they say

Fred is proactive, making sure the project is well planned, for example identifying ways to enhance the shoot, handling permit and licensing requirements, weather planning and progress updates. Fred is enjoyable to work with, as he has the balance of great creative talent with commercial professionalism. We were initially attracted to his work and style as it clearly presents his flair, passion and commitment – and the results of our projects have met or exceeded our expectations.
— DesignSuite principal and creative director Wes Shaw

Advertising industry associations