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As an AIPP Accredited Professional Photographer, I take great pride in creating engaging imagery for all of my architectural photography clients. Can I help you too?
G'day, I'm Fred McKie and I'm an independent architecture and interiors photographer. AIPP-accredited and an international award-winner, I have a reputation for creating vibrant, high-clarity images that serve my clients well.
You've found my website via the AIPP Search For A Pro facility, so you no doubt understand the importance of finding a truly professional photographer and that not all photographers can create beautiful architectural images.
Beyond showcasing form and function, I try to capture the soul of each and every building or man-made structure I photograph - whether for commercial, corporate or editorial usage.
Brisbane-based but willing to travel and with commercial clients ranging from architects, interior designers, lighting consultants, builders and fitout companies requiring project photography to developers and asset management companies needing images for marketing purposes, I believe in creating memorable imagery and providing enormous value.
You see, my job goes beyond making pretty pictures; it's also about delivering incredible customer service to make my clients' job easier. Working either with direct clients or agencies, I always strive to exceed expectations - not only with the images I deliver but also my approach including striving for superior communication from start to finish.
This begins with ensuring I have a full understanding of the brief, clearly outlining all terms, efficiently organising the photoshoot and supplying proofs/selects in a timely manner.
Experienced at working with art directors and graphic designers, and with an editorial production and graphic design background myself, I seek to add value to every client interaction and you can rest assured that I understand the importance of delivering work on schedule and on budget. You'll find I'm a big believer in the "under promise, over deliver" philosophy.
I can either work autonomously to fulfil your brief - taking full creative control or ticking off a specific shot list if required - or in collaboration with a creative team. It's really a matter of what works best for you.
And I can get the job done regardless of whether it's a straight architectural shoot involving just myself and my standard kit or something more complex, such as involving specialised equipment, talent to incorporate a lifestyle aspect or aerial photography. Industry connections mean I can easily pull together a team of producers, stylists and make-up artists as required ... or even organise talent, whether from an agency's books or an online casting call depending on your budget.
My services include either fully in-house post-production or utilising highly talented professional retouchers to ensure delivery of beautifully polished image files.
My clients also benefit from an effortless online proofing tool that dramatically simplifies the process of selecting images following a photoshoot, including enabling you to review sets of images grouped by relevant keywords. (Curious to see this in action? Be sure to let me know ... I'd be happy to send you a link to a sample proofing gallery or provide a demonstration!)