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As an AIPP Accredited Professional Photographer, I take great pride in creating engaging imagery for all of my commercial photography clients. Can I help you too?

          FRED McKIE APP

          FRED McKIE APP

G'day, I'm Fred McKie and I'm an independent commercial photographer. AIPP-accredited and an international award-winner, I have a reputation for creating vibrant, high-clarity images that serve my clients well.

You've found my website via the AIPP Search For A Pro facility, so you no doubt understand the importance of finding a truly professional photographer.


Why me?

With more than 20 years experience as a content creator behind me and specialising in commercial photography, I am well positioned to understand the needs of your business.

I believe in creating memorable imagery that tells a story and generates emotion, but also understand that my job goes beyond pretty pictures. I always strive to exceed expectations - not only with the images I deliver to clients but also with my approach throughout the project and my communication from start to finish.

Creative photography plays a pivotal role in advertising, marketing and branding initiatives, from billboard campaigns to engaging customers on social media platforms, so I always ensure I have a full understanding of each and every client's needs to ensure they get exactly what they want.

Experienced at working with art directors and graphic designers, and with an editorial production and graphic design background myself, I seek to add value to every client interaction and understand the importance of delivering work on schedule and on budget.

To ensure a stress-free process for my clients, all terms are clearly outlined at the start, the photoshoot is organised efficiently and proofs/final images are supplied on time.

Adhering to business best practices and respecting the industry code of ethics, I can either work autonomously to fulfil your brief - taking full creative control or ticking off a specific shot list if required - or work in collaboration with yourself or a team of creatives.

Rest assured that I can get the job done regardless of whether it's a simple shoot involving just myself and my standard kit or something far more complex, whether involving specialised equipment, multiple assistants or a considerable production team. Industry connections mean I can easily pull together producers, stylists and make-up artists as required ... or even organise talent, whether from an agency's books or an online casting call depending on your budget.

My services include either fully in-house post-production or utilising highly talented professional retouchers to ensure delivery of beautifully polished image files.

My clients also benefit from an effortless online proofing tool that dramatically simplifies the process of choosing images for retouching and supply following a photoshoot, including enabling you to review sets of images grouped by relevant keywords. (Curious to see this in action? Be sure to let me know ... I'd be happy to send you a link to a sample proofing gallery or provide a demonstration!)

The big picture

Brisbane-based but willing to travel, with clients ranging from agencies and multinational corporations to small businesses, I am commissioned to work on a broad mix of assignments although my photography has to date predominantly focused on people, places and spaces. Essentially, everything from shooting celebrities and lifestyle images, or working on destination marketing campaigns, to general business marketing photographs, image libraries for hotels/resorts and architecture/interiors including project photography.

Although primarily a location photographer, I do have studio space at Springfield Central or can readily set-up a makeshift studio where necessary - such as your place of business.

Print journalism experience spanning almost 20 years and encompassing reporting, sub-editing and page layout - including a seven-year stint with News Limited - means I'm also well-equipped to provide other creative services if desired. Writing, editing or design.

Essentially, no job is too big or too small.

Call 0435 018 890 today to discuss your commercial photography requirements with me or click the button below to supply your brief and I'll be in touch ASAP.



0435 018 890 (within Australia)

+61 435 018 890 (international)


STUDIO Location

Springfield Central, Queensland


What they say

Fred is proactive, making sure the project is well planned, for example identifying ways to enhance the shoot, handling permit and licensing requirements, weather planning and progress updates. Fred is enjoyable to work with, as he has the balance of great creative talent with commercial professionalism. We were initially attracted to his work and style as it clearly presents his flair, passion and commitment – and the results of our projects have met or exceeded our expectations.
— DesignSuite principal and creative director Wes Shaw
What a great experience to work with Fred McKie. As a high-end professional architectural interior designer, I required an expert to trust to represent an amazing design project that is dear to my heart. He went above and beyond and I am very happy I chose him to shoot the project - it paid off and the images are spectacular.
— Mark Gacesa of Ultraspace Architectural Interior Designers
Fred’s images are some of the best I have seen – I especially enjoy his commercial photography full of vibrant colours with a mix of crisp outlines and soft blurs. (After commissioning Fred) I was elated when our images were returned; the angles, the colours and the style of the shots that were taken were right on brief.
— Newground Property creative director Shenae Waters
We have used Fred two times to take pictures of our new hotel and restaurant. Both exterior, interior and food images. He is very professional, keep promises and deliver amazing images. I can highly recommend him for similar work!
— Best Western Plus Lake Kawana general manager John Örning
Fred conducted a full day and night shoot ... for the specialist Chinese tourism niche we are targeting. The professionalism Fred has shown us has been first class. Every detail ... right through to delivery has been a pleasure.
— Rumba Beach Resort director Bill Darby