thank you for using THE Australian Institute of Professional Photography'S SEARCH FOR A PRO FACILITY
Everyone eats first with their eyes and as an AIPP Accredited Professional Photographer, I know the importance of food shots making the viewer salivate! I love creating engaging imagery of food, beverages and dining venues.
G'day, I'm Fred McKie and I'm an AIPP-accredited photographer with a reputation for creating vibrant, high-clarity images for my clients.
You've found my website via the AIPP Search For A Pro facility, so you no doubt understand the importance of finding a truly professional photographer to ensure your food (or restaurant/café/cooking school) is beautifully photographed - whether for commercial advertising, editorial or publishing purposes.
With more than 20 years experience as a content creator behind me and specialising in commercial photography, with many of my clients within the hospitality industry, I am well positioned to understand the needs of your business.
I believe in creating memorable imagery that tells a story and generates emotion, but also understand that my job goes beyond pretty pictures. I always strive to exceed expectations - not only with the images I deliver to clients but also with my approach throughout the project and my communication from start to finish.
Creative photography plays a pivotal role in advertising, marketing and branding initiatives, from billboard campaigns to engaging customers on social media platforms, so I always ensure I have a full understanding of each and every client's needs to ensure they get exactly what they want.
Experienced at working with art directors and graphic designers, and with an editorial production and graphic design background myself, I seek to add value to every client interaction and understand the importance of delivering work on schedule and on budget.
To ensure a stress-free process for my clients, all terms are clearly outlined at the start, the photoshoot is organised efficiently and proofs/final images are supplied on time.
Adhering to business best practices and respecting the industry code of ethics, I can either work autonomously to fulfil your brief - taking full creative control or ticking off a specific shot list if required - or work in collaboration with yourself or a team of creatives.
Rest assured that I can get the job done regardless of whether it's a simple shoot involving just myself and my standard kit or something more complex, such as involving specialised equipment, multiple assistants or stylists.
My services include either fully in-house post-production or utilising highly talented professional retouchers to ensure delivery of beautifully polished image files.
My clients also benefit from an effortless online proofing tool that dramatically simplifies the process of choosing images for retouching and supply following a photoshoot, including enabling you to review sets of images grouped by relevant keywords. (Curious to see this in action? Be sure to let me know ... I'd be happy to send you a link to a sample proofing gallery or provide a demonstration!)
The big picture
Brisbane-based but willing to travel, with clients ranging from food entrepreneurs to restaurants headed by renown chefs, I can shoot on location or in studio as required.
Print journalism experience spanning almost 20 years and encompassing reporting, sub-editing and page layout - including a seven-year stint with News Limited - means I'm also well-equipped to provide other creative services if desired. Writing, editing or design. (Essentially a one-stop shop that's an ideal solution if you're wanting to incorporate your imagery into menus, brochures, magazines, books etc ... in fact I'd absolutely love to sink my teeth into a recipe book project!)
Essentially, no job is too big or too small.
0435 018 890 (within Australia)
+61 435 018 890 (international)
Springfield Central, Queensland